Complete Transparency About Our Revenue
FiveBelow.co.uk is committed to complete transparency about how we fund our work. This page explains exactly how this site earns money.
Our Two Revenue Sources
1. Google AdSense Advertising
We display advertisements on our pages through Google AdSense. These are standard display advertisements served automatically by Google. We do not control which specific ads appear. AdSense revenue helps cover our running costs including hosting and store visit expenses.
2. Guest Post Publishing
We accept high-quality original articles from money-saving experts, retail analysts and knowledgeable writers who want to contribute to our publication. Guest contributors may pay a publishing fee. All guest posts must meet our editorial standards — we do not publish promotional, misleading or low-quality content regardless of payment.
What We Do NOT Do
- We do not have affiliate relationships with any retailer or brand
- We do not earn commissions when you click links to retailer websites
- We do not accept payment from any retailer to improve their review or ranking
- We do not sell products of any kind
- We do not accept sponsored content or paid placements
Why This Matters
Many shopping websites earn affiliate commissions from retailers — creating a financial incentive to recommend stores regardless of quality. We chose a different model so our assessments are genuinely independent.
Contact
Questions? Contact us via our Contact page.
Last Updated: March 20, 2026